The #1 Insurance Affiliate Program

A quick search on Amazon.com for marketing books shows 382,008 results. Obviously you cannot read them all but some are going to be better than others. To help you out with your decision, Shawn Collins over at affiliatetip.com recommends Everything I Know about Marketing I Learned From Google by Aaron Goldman. The book applies to marketing in general and not just online marketing. You can see what Shawn has to say about the book here.

It’s often easy to overlook certain things while setting up your website. One of those things is the “contact” page. Rebecca Kelley tells an interesting story over at shoemoney.com about sites that have lost business because they did not have a phone number listed on the page.  She also talks about the importance of having a “contact” page to add legitimacy. It’s a good read for anyone that operates their own website.

Everyone makes mistakes – even entrepreneurs. No matter how experienced you are, mistakes are still going to happen. Running your own business is tough and some simple things can be overlooked. To help keep you on track and make sure you are pointed in the right direction, jonathanvolk.com has given us 9 mistakes that entrepreneurs often make.

• The big client syndrome
• You think that you have a super idea
• Low price
• Money is not handled with care
• Lack of focus
• Single sale
• Chasing perfection
• Lack of return on investment
• My product sells itself

You can view the entire article in detail here http://www.jonathanvolk.com/business/9-mistakes-that-entrepreneurs-often-make.html

We all know that testing is important for affiliate marketers. But how do you know when you have done enough testing? There could always be more time to test, but at some point you have to make a decision. Luckily for us, there is now a table to show us how much testing needs to be done. Head over to the amnavigator.com/blog to take a look. It is an interesting article that will help you out the next time you start to test your newest ads.

I am continually amazed by all the terrible PPC headlines I come across. There are tons of useful tools and sites that will help you write proper headlines, but it seems that some people are not paying attention. If you are having trouble coming up with headlines for your PPC ads or if you need to change them up, the wordstream.com blog has a list of do’s and don’ts for writing your PPC Headlines. Here is an overview:

DO anticipate the searcher’s intent.

DO communicate your value proposition.

DO try dynamic keyword insertion.

DON’T use a generic headline.

DON’T waste characters.

DON’T misspell anything.

You can check out the rest of the article here http://www.wordstream.com/blog/ws/2010/10/21/ad-headline-writing-dos-donts

I know it has happened to you. You go to a conference or a networking event and leave with a stack of business cards. You go back home to start following up on your new contacts and you can’t remember half the people you met because all the business cards look the same. Yeah, you know the names and you remember some faces but you can’t seem to match them up in your head.

That is the problem with boring, plain, white, business cards. Nothing about them stands out, so nothing stands out about you. If you have boring business cards and want to spice it up a bit, zacjohnson.com has a quick guide on How to Create a Memorable Business Card. It’s a great way to get your creative juices flowing and stand out from the crowd.

There are many good books that have been written about affiliate marketing, but not all of the authors are on Twitter. Well to keep you from searching high and low for them,  amnavigator.com has compiled a list of affiliate book authors who are Twitter. So whether you are looking for some great books to read or someone interesting to follow on Twitter, they’ve got you covered.

It’s hard to stay motivated and pointed in the right direction when working online.  Luckily zacjohnson.com is here to help with some solutions for staying focused and knocking out one task at a time. I think it is a good read for anyone running their own business.

As I mentioned in a previous post, only 70% of affiliates are using videos in their marketing plan. If you are interested in learning more, Deborah Carney and Vinny O’Hare at affiliateabcs.com have a quick discussion about Using Videos to Drive Traffic and Sales. They talk about ways to integrate video into your sight whether it is at your home office or on the go using your smart phone. This is by no means an in-depth discussion but it should point you in the right direction to get video started on your site soon